By Peter H. Diamandis on Aug 8, 2021. The robots are coming! For years, Hollywood has warned us about the rise of robots, especially.. Topics: 3D Printing Robotics Abundance Entrepreneurship AI Exponentials Abundance 360 robots.3 days ago · Peter H. Diamandis, MD. Founder, Exec. Chairman, XPRIZE | Benefactor. By developing therapeutics that target biological aging rather than disease, we can revolutionize the way we think about and treat aging. If these trials are successful, we will prove that it is possible to improve health even as we age.Feb 3, 2015 · Dr. Peter H. Diamandis is an international pioneer in the fields of innovation, incentive competitions and commercial space. In 2014 he was named one of "The World’s 50 Greatest Leaders" – by Fortune Magazine. Peter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold Capital Partners. He is the founder and Executive Chairman of XPRIZE. Feb 2, 2022 · Peter Diamandis was born on 20 May 1961 in New York in the United States, and thus he was born with an American nationality. Originally, Peter Diamandis was born with the name as ‘Peter H. Diamandis’. Peter Diamandis’s father was a …The Future of Advertising. By Peter H. Diamandis on Jan 17, 2021. Today, just a few decades after the arrival of the internet, Google and Facebook together command .. Topics: Abundance Bitcoin Entrepreneurship The 6 D's Exponentials Abundance 360 advertising exponential technology marketing future tech.With a Moonshot Mindset…. (1) You understand that “the day before something is a breakthrough, it’s a crazy idea.”. Your Moonshot Mindset gives you permission to tackle crazy ideas. (2) You are willing to take the risks necessary to transform industries and society for the better. You recognize that those with a Moonshot Mindset …Follow Peter H Diamandis and explore their bibliography from Amazon.com's Peter H Diamandis Author Page. Skip to main content.us. Delivering to Lebanon 66952 Update location Kindle Store. Select the department you ...Peter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold Capital Partners. He is the founder and Executive Chairman of XPRIZE. Diamandis has degrees in molecular genetics and aerospace engineering from MIT and an MD from Harvard …In Abundance, space entrepreneur turned innovation pioneer Peter H. Diamandis and award-winning science writer Steven Kotler document how progress in artificial intelligence, robotics, digital manufacturing synthetic biology, and other exponentially growing technologies will enable us to make greater gains in the … Abundance: The Future is Better Than You Think is a book by Dr. Peter Diamandis (Founder and Executive Chairman of the XPRIZE Foundation) and Steven Kotler (bestselling author and science journalist), published on February 21, 2012. It is a thrilling antidote to today’s dark pessimism. The authors rely on exhaustive research and extensive ... Mar 11, 2020 · Diamandis is the founder and executive chairman of the XPRIZE Foundation, which leads the world in designing and operating large-scale incentive competitions.Dec 26, 2023 · In England, artificial light was 20,000 times more expensive in 1300 AD than it is today. But when Ridley extended the equation and examined the cost of light per hour of earned average wages across centuries, he found even bigger savings: 1750 BC (sesame oil lamp): One hour of light cost >50 hours of work!! 1800s (tallow candle): One hour of ... Peter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold Capital Partners.He is the founder and Executive Chairman of XPRIZE. Diamandis has degrees in molecular genetics and aerospace engineering from MIT and an MD from Harvard …15. InBody H20 Whole Body Composition Scale: A connected digital scale that measures whole-body composition including total weight, muscle mass, and body fat percentage. It can connect and send your data directly to your table and your physician. Sensors will become more powerful, measuring more, with greater …3 days ago · Peter H. Diamandis, MD. Founder, Exec. Chairman, XPRIZE | Benefactor. By developing therapeutics that target biological aging rather than disease, we can revolutionize the way we think about and treat aging. If these trials are successful, we will prove that it is possible to improve health even as we age.Jan 28, 2020 · Peter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold Capital Partners. He is the founder and Executive Chairman of XPRIZE. Diamandis has degrees in molecular genetics and aerospace engineering from MIT and an MD from …Feb 21, 2012 · Peter H. Diamandis is a New York Times bestselling author and the founder of more than fifteen high-tech companies. He is the CEO of the XPRIZE and executive chairman of Singularity University, a Silicon Valley-based institution backed by Google, 3D Systems, and NASA. He is cochairman of Planetary Resources, Inc. and the cofounder of …But it is closing - and fast. In Abundance, space entrepreneur turned innovation pioneer Peter H. Diamandis and award-winning science writer Steven Kotler document how progress in artificial intelligence, robotics, digital manufacturing synthetic biology, and other exponentially growing technologies will enable us to …Feb 23, 2016 · Peter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold Capital Partners. He is the founder and Executive Chairman of XPRIZE. Imagine a future where an AI in a classroom adapts to each student’s learning style and pace, offering personalized education. It can track a given student’s progress, identify trouble areas, and adjust teaching approaches accordingly. A future, more effective version of our education system is also …Riding massive advancements in hardware, the AR/VR market could feasibly hit a US$767.67 billion valuation by 2025 (CAGR of >73 percent from 2018-2025). Meanwhile, 3D printing is expected to grow at a CAGR of over 29 percent in the next 5 years, surpassing a US$49 billion market by 2024. And in the next half-dozen …3 days ago · Peter H. Diamandis, MD. Founder, Exec. Chairman, XPRIZE | Benefactor. By developing therapeutics that target biological aging rather than disease, we can revolutionize the way we think about and treat aging. If these trials are successful, we will prove that it is possible to improve health even as we age.Peter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold Capital Partners.He is the founder and Executive Chairman of XPRIZE. Diamandis has degrees in molecular genetics and aerospace engineering from MIT and an …By Peter H. Diamandis on Nov 16, 2019. In this week's Abundance Insider: Memory-mapping neurons, FAA-approved ‘blind’ drone flights, and.. Topics: Abundance Insider Energy AI Longevity machine learning Artificial Intellegence Drones Batteries Autonomous Drones IoT solar solar energy internet of things aging drone technology …Feb 8, 2022 · Peter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold Capital Partners. He is the founder and Executive Chairman of XPRIZE. Dr. Peter H. Diamandis is an international pioneer in the fields of innovation, incentive competitions and commercial space. Peter is a three-time best selling author, public speaker and philanthropist. INSIGHTS IN YOUR INBOX. The latest insights on exponential technologies and entrepreneurship delivered straight to … Why AI is Exploding NOW! By Peter H. Diamandis on Apr 23, 2023. AI was first discussed in 1956 at a Dartmouth Conference 70 years old. And the first.. Topics: Entrepreneurship AI Artificial Intellegence. Mar 11, 2020 · Peter H. Diamandis, MD Diamandis is the founder and executive chairman of the XPRIZE Foundation, which leads the world in designing and operating large-scale incentive competitions. He is also the executive founder and director of Singularity University, a global learning and innovation community using exponential technologies to tackle the ... By Peter H. Diamandis on Aug 8, 2021. The robots are coming! For years, Hollywood has warned us about the rise of robots, especially.. Topics: 3D Printing Robotics Abundance Entrepreneurship AI Exponentials Abundance 360 robots.Peter H. Diamandis. About the Author. Dr. Peter Diamandis is the Chairman and CEO of the X PRIZE Foundation, which leads the world in designing and launching large incentive prizes to drive radical breakthroughs for the benefit of humanity. Best known for the $10 million Ansari X PRIZE for private spaceflight and the $10 million Progressive ...By Peter H. Diamandis on Sep 23, 2018 In 2018 alone, over 22,000 businesses around the world borrowed more than $380 billion from.. Topics: Bitcoin Finance cryptocurrencies blockchain fintech banking investing mobile banking developing markets developing economies loans distributed ledgerAudio Bonus! Includes exclusive conversations with the authors! From the New York Times best-selling authors of Abundance and Bold comes a practical playbook for technological convergence in our modern era.. In their book Abundance, best-selling authors and futurists Peter Diamandis and Steven Kotler tackled grand global …Feb 21, 2012 · In Abundance, space entrepreneur turned innovation pioneer Peter H. Diamandis and award-winning science writer Steven Kotler document how progress in artificial intelligence, robotics, digital manufacturing synthetic biology, and other exponentially growing technologies will enable us to make greater gains in the next two decades than we have ... 2 days ago · Peter H. Diamandis EP #86 Optimize Your Blood Sugar To Improve Health & Live Longer - W/ Glucose Goddess (Jessie Inchauspé) Peter H. Diamandis EP #85 First Neuralink Implanted & Where Other Tech Giants Are Headed w/ Salim Ismail. Peter H. Diamandis EP #84 Taylor Swift AI Deep Fakes, AGI, Sam Altman & the Latest in Tech w/ …Peter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold Capital Partners. He is the founder and Executive Chairman of XPRIZE. Diamandis has degrees in molecular genetics and aerospace engineering from MIT and an MD from …Follow Peter H Diamandis and explore their bibliography from Amazon.com's Peter H Diamandis Author Page. Skip to main content.us. Delivering to Lebanon 66952 Update location Kindle Store. Select the department you ...Jun 6, 2023 · The Playbook for 10X Growth and Impact. In a world of accelerating technologies, three visionary pioneers—Salim Ismail, Peter H. Diamandis, MD, and Michael S. Malone—bring you a playbook to ride on top of the exponential curve. Feb 23, 2016 · Peter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold …be the ceo of your own health. Fountain Life™ puts you in control of your health. Our coveted membership gives you full transparency of your biometric data, a custom care plan, and complete ownership of your well-being so you can live better, for longer.Jan 25, 2020 · The Future Is Faster Than You Think by Peter Diamandis and Steven Kotler is published by Simon & Schuster (£20). To order a copy go to guardianbookshop.com. Free UK p&p on all orders over £15. Peter H. Diamandis, Steven Kotler (2016). “Bold: How to Go Big, Create Wealth and Impact the World”, p.111, Simon and Schuster 9 Copy quote. Technology is a resource-liberating force! Peter Diamandis. Technology, Resources, ForceSep 23, 2014 · In Abundance, space entrepreneur turned innovation pioneer Peter H. Diamandis and award-winning science writer Steven Kotler document how progress in artificial intelligence, robotics, digital manufacturing synthetic biology, and other exponentially growing technologies will enable us to make greater gains in the next two decades than we have ... The Future of Advertising. By Peter H. Diamandis on Jan 17, 2021. Today, just a few decades after the arrival of the internet, Google and Facebook together command .. Topics: Abundance Bitcoin Entrepreneurship The 6 D's Exponentials Abundance 360 advertising exponential technology marketing future tech.Peter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold Capital Partners. He is the founder and Executive Chairman of XPRIZE. Diamandis has degrees in molecular genetics and aerospace …Imagine a future where an AI in a classroom adapts to each student’s learning style and pace, offering personalized education. It can track a given student’s progress, identify trouble areas, and adjust teaching approaches accordingly. A future, more effective version of our education system is also …By Peter H. Diamandis on Aug 8, 2021. The robots are coming! For years, Hollywood has warned us about the rise of robots, especially.. Topics: 3D Printing Robotics Abundance Entrepreneurship AI Exponentials Abundance 360 robots.Feb 15, 2018 · Peter Diamandis’ ambitions have always been too big for the measly planet onto which he was born. The serial entrepreneur built his first dozen companies as technological launch pads for future ...Jan 30, 2023 · Diamandis is the New York Times Bestselling author of Abundance – The Future Is Better Than You Think and BOLD – How to go Big, Create Wealth & Impact the World.He …Feb 21, 2012 · In Abundance, space entrepreneur turned innovation pioneer Peter H. Diamandis and award-winning science writer Steven Kotler document how progress in artificial intelligence, robotics, digital manufacturing synthetic biology, and other exponentially growing technologies will enable us to make greater gains in the next two decades than we have ... May 4, 2023 · Imagine a future where an AI in a classroom adapts to each student’s learning style and pace, offering personalized education. It can track a given student’s progress, identify trouble areas, and adjust teaching approaches accordingly. A future, more effective version of our education system is also experiential. Peter H. Diamandis. EP #60 Aging is Now Optional w/ David Sinclair Peter H. Diamandis. AI Will Be a Public Good w/ Emad Mostaque Peter H. Diamandis. EP #18 Why Aging is a Disease w/ David Sinclair Peter H. Diamandis. INSIGHTS IN YOUR INBOX. The latest insights on exponential technologies and entrepreneurship delivered straight to your inbox.Peter H. Diamandis is the co-author of the best-selling book "Abundance: The Future is Better Than You Think" and a speaker, engineer, physician and entrepre...Fountain Health is a revolutionary platform that can greatly reduce the health insurance costs for your company and employees by detecting disease early and then treating it immediately. The goal is to find disease at the very beginning stage—when it is most effectively treated and cured. While Fountain Life offers its annual APEX … By Peter H. Diamandis on May 18, 2023. Getting enough sleep is one of the most underappreciated elements of extending your lifespan. Topics: Entrepreneurship Longevity Platinum Trip Abundance Platinum Sleep. Peter H. Diamandis. Degree in Molecular Genetics and Master's in Aerospace Engineering, Massachusetts Institute of Technology; MD, Harvard Medical School. International pioneer in the fields of innovation, incentive competitions and commercial space. Chairman and CEO, X PRIZE Foundation.Peter H. Diamandis, Steven Kotler (2016). “Bold: How to Go Big, Create Wealth and Impact the World”, p.111, Simon and Schuster 9 Copy quote. Technology is a resource-liberating force! Peter Diamandis. Technology, Resources, ForcePeter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold Capital Partners. He is the founder and Executive Chairman of XPRIZE. Diamandis has degrees in molecular genetics and aerospace engineering from MIT and an MD from …Peter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold Capital Partners.He is the founder and Executive Chairman of XPRIZE. Diamandis has degrees in molecular genetics and aerospace engineering from MIT and an …Founder X-Prize Foundation & Singularity University. 🇺🇸 USA. Recently named by Fortune as one of the “World’s 50 Greatest Leaders,” Peter H. Diamandis is the founder and executive chairman of the XPRIZE Foundation, which leads the world in designing and operating large-scale incentive competitions. He is also the executive founder ...By Peter H. Diamandis on Jan 4, 2020. In this week's Abundance Insider: 2020’s top space missions, first-ever quantum teleportation, and.. Topics: Abundance Insider AI space exploration Real Estate Artificial Intellegence Private Space SpaceX future of real estate vertical farming genetic engineering.We are in the midst of a healthspan revolution. Today I'm launching a new blog series to share my own Longevity Practices—what I’m personally doing to extend my healthspan. In this first blog, we’ll look briefly at the context in which this healthspan revolution is taking place and explore the concept of “longevity escape …In Abundance, space entrepreneur turned innovation pioneer Peter H. Diamandis and award-winning science writer Steven Kotler document how progress in artificial intelligence, robotics, digital manufacturing synthetic biology, and other exponentially growing technologies will enable us to make greater gains in the …Mar 24, 2024 · Creating Abundance is a Perspective Shift. By Peter H. Diamandis on Oct 8, 2023. An Abundance Mindset is all about a change in perspective—enabled by innovation. Topics: Abundance Entrepreneurship Abundance 360 a360.Peter H. Diamandis. EP #17 David Sinclair’s AMA: Age Reversal Breakthroughs, FDA Approval, and Living Forever Peter H. Diamandis. EP #60 Aging is Now Optional w/ David Sinclair Peter H. Diamandis. AI Will Be a Public Good w/ Emad Mostaque Peter H. Diamandis. EP #48 The Realistic Future of AI w/ Brian Keating Peter H. Diamandis is the co-author of the best-selling book "Abundance: The Future is Better Than You Think" and a speaker, engineer, physician and entrepre... Keynotes. Schedule an Engagement. Diamandis is described by many as “the best and most dynamic speaker in the industry.”. He was named by Fortune Magazine as one of the “World’s 50 Greatest Leaders.”. Diamandis’ mission through his keynotes is to help his audiences understand the pace and implications of exponential technology, and ...2 days ago · “Diamandis delivers clear insights, combined with actionable strategies.” —Tony Robbins “Diamandis delivers a clear and practical roadmap to unlock the secrets of a longer, healthier life.” —Mark Hyman, MD “A must-read playbook for those wanting to achieve Longevity Escape Velocity!” —Ray KurzweilMar 11, 2020 · Peter H. Diamandis, MD Diamandis is the founder and executive chairman of the XPRIZE Foundation, which leads the world in designing and operating large-scale incentive competitions. He is also the executive founder and director of Singularity University, a global learning and innovation community using exponential technologies to tackle the ... Peter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold Capital Partners. He is the founder and Executive Chairman of XPRIZE. Evidence of Abundance. When I published Abundance: The Future is Better Than You Think in February 2012, I included about 80 charts in the back of the book showing very strong evidence that the world is getting better. Over the last five years, this trend has continued and accelerated. This page includes charts and graphs that you can share ... Call us crazy, but we believe. Peter's Role: Founder, Executive Chairman, XPRIZE FOUNDATION: The XPRIZE Foundation creates and operates large $10M incentive competitions in Exploration, Life Sciences, Energy/Environment, and Education/Global Development. The first competition, the Ansari XPRIZE was …Feb 23, 2016 · Peter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold Capital Partners. He is the founder and Executive Chairman of XPRIZE. Diamandis has degrees in molecular genetics and aerospace engineering from MIT and an MD from …This growth cycle takes place in six key steps, which Peter Diamandis calls the Six Ds of Exponentials: digitization, deception, disruption, demonetization, dematerialization, and democratization. The Six Ds are a road map showing what can happen when an exponential technology is born. Not every phase is easy, but …Peter Diamandis, Steven Kotler. Antoni Bosch editor, Nov 13, 2013 - Business & Economics - 488 pages. Desde los orígenes de la humanidad, unos pocos privilegiados han vivido en marcado contraste con la mayoría, muy pobre. La opinión más común es que la distancia que separa a unos de otros es imposible de superar. Sin …Jun 6, 2023 · The Playbook for 10X Growth and Impact. In a world of accelerating technologies, three visionary pioneers—Salim Ismail, Peter H. Diamandis, MD, and Michael S. Malone—bring you a playbook to ride on top of the exponential curve. Peter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold Capital Partners. He is the founder and Executive Chairman of XPRIZE. Diamandis has degrees in molecular genetics and aerospace engineering from MIT and an MD from … By Peter H. Diamandis on Jan 2, 2024. The year 2023 was EPIC—a watershed moment in the field of AI and the launch of humanoid robotics. Topics: Abundance Entrepreneurship Abundance 360. All posts. Read the latest insights on exponential technologies and entrepreneurship from Peter H. Diamandis. Time Length: 7 hours. # of Modules Taught: You get to choose 6 of the 10 modules listed above. Please call Connie Fox for details (310) 200-5342. Schedule an Engagement. Dr. Peter Diamandis offers intensive half-day and full-day coaching sessions. Schedule an Engagement now. Peter H. Diamandis is the co-author of the best-selling book "Abundance: The Future is Better Than You Think" and a speaker, engineer, physician and entrepre...
By Peter H. Diamandis on Aug 8, 2021. The robots are coming! For years, Hollywood has warned us about the rise of robots, especially.. Topics: 3D Printing Robotics Abundance Entrepreneurship AI Exponentials Abundance 360 robots.. Sam edleman
Why AI is Exploding NOW! By Peter H. Diamandis on Apr 23, 2023. AI was first discussed in 1956 at a Dartmouth Conference 70 years old. And the first.. Topics: Entrepreneurship AI Artificial Intellegence. Peter H. Diamandis is an alumnus of MIT and Harvard Medical School, a best-selling author and the founder of more than twenty hi-tech companies; while Steven Kotler is a best-selling author and journalist. This is the the third book they have co-authored.Jan 28, 2020 · Peter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold Capital Partners. He is the founder and Executive Chairman of XPRIZE. Diamandis has degrees in molecular genetics and aerospace engineering from MIT and an MD from …Follow Peter H Diamandis and explore their bibliography from Amazon.com's Peter H Diamandis Author Page. Skip to main content.us. Delivering to Lebanon 66952 Update location Kindle Store. Select the department you ...(This blog is written by Peter H. Diamandis, MD and Raiany Romanni) EVIDENCE OF ABUNDANCE “If you had to choose a moment in history to be born, and you did not know ahead of time who you would be… you’d choose now.” -Barack Obama, 44th U.S. President. The news these days is pretty horrific...XPRIZE Healthspan is offered with support from Co-Title Sponsors Hevolution Foundation and Chip Wilson, founder and chairman of SOLVE FSHD, in addition to contributions from benefactors including Christian Angermayer, Carl B. Barney, the Blundy Family, Kas Bordier, Peter H. Diamandis, Charlie and Lorie …Feb 23, 2016 · Peter H. Diamandis, MD, is a New York Times bestselling author and the cofounder of Singularity University, Human Longevity, Inc., Celularity, Inc., and founder of Bold …Feb 4, 2024 · Hoffman is the Co-Founder and past Executive Chairman of LinkedIn, a partner at Greylock Partners and a Co-Founder of Inflection AI. As I’ve mentioned previously, he predicts that every profession will have an AI copilot by 2028. Here’s what he told me over dinner: “No matter what profession you are, doctor, lawyer, or CEO a copilot will ... Audio Bonus! Includes exclusive conversations with the authors! From the New York Times best-selling authors of Abundance and Bold comes a practical playbook for technological convergence in our modern era.. In their book Abundance, best-selling authors and futurists Peter Diamandis and Steven Kotler tackled grand global …Peter H. Diamandis is an alumnus of MIT and Harvard Medical School, a best-selling author and the founder of more than twenty hi-tech companies; while Steven Kotler is a best-selling author and journalist. This is the the third book they have co-authored. The Tech Blog. A weekly column about extending your healthspan and technology that is creating a world of abundance. Sign up here to receive it in your inbox. "Essential reading for anyone looking for a better tomorrow." – Elon Musk. CEO, SpaceX, CEO, Tesla Motors, Cofounder, PayPal. "Peter Diamandis is one of the country's great ... Peter Diamandis, Steven Kotler. Antoni Bosch editor, Nov 13, 2013 - Business & Economics - 488 pages. Desde los orígenes de la humanidad, unos pocos privilegiados han vivido en marcado contraste con la mayoría, muy pobre. La opinión más común es que la distancia que separa a unos de otros es imposible de superar. Sin …Jan 30, 2023 · Diamandis is the New York Times Bestselling author of Abundance – The Future Is Better Than You Think and BOLD – How to go Big, Create Wealth & Impact the World.He …LESSON #1: LOOK FOR TRADEMARKED INGREDIENTS. Supplement companies with the flashiest brands often have the lowest quality ingredients. Dr. Lopez recommends scanning the nutrition label for trademarked ingredients, which are more expensive and usually more effective. As he puts it, ….